12 Uncomfortable Truths That Every New Entrepreneur Needs To Know

The essential lessons every new entrepreneur must learn to navigate the rocky road to success.

Peter Gasca

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One of the first pieces of advice I give to new entrepreneurs is to make sure they buy a desk with a large area under it … so they can crawl under it and hide when things go wrong.

Because things will go wrong.

In fact, why do stories of successful entrepreneurs rarely touch upon the many untold rejections that are far more representative of entrepreneurship? Perhaps because stories of misery, depression, anxiety, fear, and doubt are hardly inspirational, and nobody wants to read about an entrepreneur’s propensity for crawling under his or her desk to hide in a fetal position.

I have been there. It’s not sexy or inspirational.

Real stories of first-time entrepreneurs are rarely sexy and inspirational, because entrepreneurship always starts out awkward and clumsy, clouded in insecurity and wrecked by numerous surprises along the way. What surprises? Here are just a few I can personally attest to:

1. You will never have enough cash.

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