When Should Entrepreneurs Pursue a Social Good?

Photo by Kasturi Laxmi Mohit on Unsplash

Should your company support a social good? Should it pursue a cause that benefits others beyond your immediate stakeholders? If it is a social good that I feel strongly about, then the answer is a resounding yes. Of course, I jest, and answering this question requires much more consideration.

We should start by clarifying the difference between “social goods” and “corporate…